In Pictures: Marketing professor presents research on NC winery practices during national conference
Aug 7, 2017
Appalachian State University Marketing Professor Pia Albinsson recently attended the International Conference of the Academy of Wine Busines...
Alumnus featured in Insurance Business America magazine, discusses 'aging workforce' challenge to insurance industry
Aug 7, 2017
Walker College of Business alumnus Josh Ammons was recently featured in Insurance Business America magazine, the magazine for America's insurance...
Marketing student highlights experiences in China as a 2017 Holland Fellow
Aug 1, 2017
Appalachian State University student Matt Zothner recently compiled a video montage of his experiences in China as a William R. Hollan...
Marketing professor's research on consumer behavior published in Journal of Consumer Marketing
Jun 27, 2017
Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently published in the Journal of Consumer Marke...
Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT
Jun 9, 2017
Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University alumnus Jason Berry '0...
Walker College adds course in storytelling and social media to dynamic curriculum
Mar 29, 2017
Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. View the brochure.The course will examine h...
Marketing alumnus' insights on Scottish advertising featured on Huffington Post
Mar 5, 2017
"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to the Huffington Post...
Walker College establishes advisory board to guide sales marketing programs
Feb 6, 2017
The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education program, which is house...
Walker College alumnus to speak at Women in Leadership Ground Breakers conference
Sep 19, 2016
Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources, is among...
Alumnus establishes unique venture fund to help students launch businesses
Jul 25, 2016
Appalachian State University received a gift from Walker College of Business alumnus and entrepreneur Steve Norwood ‘80 to seed a venture fund that ...