Marketing major, student veteran participates in Student Veterans of America (SVA) Leadership Institute
Sep 25, 2019
BOONE, N.C. — Grayson Farmer, a student veteran at Appalachian State University and president of the university’s Student Veterans Associatio...
Marketing professor weighs in on why green efforts are good for not only the planet, but also business
Sep 6, 2019
A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate strike thr...
The Walker College welcomes new faculty and staff members in Fall 2019
Aug 22, 2019
The Walker College of Business at Appalachian State University announces the appointments of 17 new faculty members and 5 new staff members.Accounting...
Summer campers in Peacock Hall focus on innovation
Jul 23, 2019
During the summer of 2019, both the long-standing Martha Guy Summer Institute (MGSI) for future business leaders and the second annual ASPIRE IT ...
Advertising research will help marketers know when to invest in ad creativity
Jun 26, 2019
Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...
Supply chain management program to transition to Department of Marketing
Jun 14, 2019
BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...
Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 10, 2019
Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consul...
Marketing professors provide advice for credit card selection
May 23, 2019
Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in WalletHub pieces, aiming to help consumers find...
Marketing lecturer offers advice on Amex cards
May 20, 2019
Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a WalletHub piece about American Express credit cards. The ...
Walker College announces inaugural recipients of Dean's Club Research Prize
May 7, 2019
During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever Dean's Club Researc...