In Pictures: marketing classroom welcomes social influencer
Oct 23, 2019
A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. The Department of Mar...
Research posters to be presented Oct. 24
Oct 15, 2019
Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's Club...
Marketing major, student veteran participates in Student Veterans of America (SVA) Leadership Institute
Sep 25, 2019
BOONE, N.C. — Grayson Farmer, a student veteran at Appalachian State University and president of the university’s Student Veterans Associatio...
Marketing professor weighs in on why green efforts are good for not only the planet, but also business
Sep 6, 2019
A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate strike thr...
The Walker College welcomes new faculty and staff members in Fall 2019
Aug 22, 2019
The Walker College of Business at Appalachian State University announces the appointments of 17 new faculty members and 5 new staff members.Accounting...
Summer campers in Peacock Hall focus on innovation
Jul 23, 2019
During the summer of 2019, both the long-standing Martha Guy Summer Institute (MGSI) for future business leaders and the second annual ASPIRE IT ...
Advertising research will help marketers know when to invest in ad creativity
Jun 26, 2019
Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...
Supply chain management program to transition to Department of Marketing
Jun 14, 2019
BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...
Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 10, 2019
Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consul...
Marketing professors provide advice for credit card selection
May 23, 2019
Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in WalletHub pieces, aiming to help consumers find...