Supply chain management program to transition to Department of Marketing
Jun 14, 2019
BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...
Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 10, 2019
Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consul...
Marketing professors provide advice for credit card selection
May 23, 2019
Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in WalletHub pieces, aiming to help consumers find...
Marketing lecturer offers advice on Amex cards
May 20, 2019
Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a WalletHub piece about American Express credit cards. The ...
Walker College announces inaugural recipients of Dean's Club Research Prize
May 7, 2019
During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever Dean's Club Researc...
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Jan 24, 2019
Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...
Nine business students to present senior research theses Dec. 6
Nov 27, 2018
Student members of Appalachian State University's Business Honors Program will present senior research theses on Thursday, December 6. ...
Marketing students compete in national collegiate sales competition
Nov 25, 2018
Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in Orland...
On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors
Nov 16, 2018
An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at Appalachian State Univ...
Marketing professor offers expert advice on Capital One credit cards
Nov 8, 2018
WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...