Dept - MKT SCM

Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum
Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. View the brochure.The course will examine h...

Marketing alumnus' insights on Scottish advertising featured on Huffington Post

Marketing alumnus' insights on Scottish advertising featured on Huffington Post
Mar 5, 2017

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to the Huffington Post...

Appalachian State University Sales Advisory Board Members in Peacock Hall

Walker College establishes advisory board to guide sales marketing programs
Feb 6, 2017

The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education program, which is house...

Christy Holden

Walker College alumnus to speak at Women in Leadership Ground Breakers conference
Sep 19, 2016

Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources, is among...

Alumnus establishes unique venture fund to help students launch businesses

Alumnus establishes unique venture fund to help students launch businesses
Jul 25, 2016

Appalachian State University received a gift from Walker College of Business alumnus and entrepreneur Steve Norwood ‘80 to seed a venture fund that ...

Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29

Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29
May 20, 2016

Appalachian State University football player and Walker College of Business Marketing alumnus Jeff Dudan '91, will be featured on the season fina...